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Zag_ The #1 Strategy of High-Performance Brands

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Original price was: $20.00.Current price is: $9.99.

As the pace of business quickens and the number
of brands multiplies, it?s customers, not companies,
who decide which brands live and which ones die.
An overabundance of look-alike products and
me-too services is forcing customers to search for
something, anything, to help them separate the
winners from the clutter.
The solution? When everybody zigs, zag.
You?ll find this book a living example of the zag discipline.

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